Converting Traffic Into Leads

This is the biggest problem for most PPC marketers. Low conversions. No sales. First off be honest with yourself.

Should you walk away from a dead market? Maybe people are not looking for it online e.g. it is available offline in local shops for example.

Did you really put in the work (the marketing) to get the results? Are you approaching the market correctly.

Some reasons for low conversions

• Your keywords may be too broad, too narrow or wrong all together. Make sure your keywords are relevant to your offer/product. Some terms may get you a lot of traffic but no conversions, it's best to cull them than stop your entire campaign.
  
• You message (marketing) must match your audience i.e. your sales letter.
  
• Your offer may not be what your audience want. What value are you bringing to your customer e.g. does your offer cost too much. Maybe you need to offer something for free first.
  
  Your offer/product may not be the best in your marketplace. You just need to be the best. You need to evaluate all your competitors best offers, take the best benefits of each of your competitors and make a better offer and product.