Placement Targeting

adwords180scanner.com is great tool for finding targeted sites.

There is also another free tool with less features at www.portalfeeder.com/adsensefinder.php

use quantcast.com to ensure you have the correct demographic match

in google can even use the demographic as well.

Ad Targeting

 Should setup specific campaigns by

- daemographics
- categories
- domain 

Category Ad Targeting

For categories you track with domains give you the best conversions/sales/optins and take out the sites that are not giving you. You should use google analytics with your squeeze page as well.

You can grab the banners from affiliate pages and use them with image ads on the bigger sites. This is a really good way to brand yourself if you include your image on the banner as well.

Daemographic Ad Targeting

use quantcast.com to determin the gender/age of your target market.

Content Network vs Search Network keywords

On content network people are just searching around. So you need your ad to STAND OUT and catch there attention. e.g. target exact phrase in the article they are in on the content page. i.e what is on their mind.

In search network you need to target the buying keywords i.e. they are searching for exactly what they want - buying intent keywords

Tools for transforming to exact and phrase format

tools.seobook.com/ppc-ad-wrapper/