How To Generate Traffic From Press Releases

Press Releases are probably one of the best keep secrets for generating traffic to your website. We have done a bit of research on what works and how to use Press Releases effectively.

Press Releases work best for "shocking" or newsworthing stories which have wide appeal. Controversial topics work well. Having said that even submitting for "boring niche topics" can be worth it for generating backlinks and high Page Rank.

Google news identifies duplicates so there is not much use in submitting the same version of a press release to multiple sites. It is recommended if you use a submission tool such as PR Equalizer to change the content of each press release that is sent out from the tool.  PR Equalizer includes some training and examples of good press releases.

websire.com ($19) *** 
- your release goes live straight away so you get indexed instantly (instant traffic)
- some bum marketers even say that  submission to webwire gives better results than submission to ezinearticles.
- suffers from lack of distribution
- you get keyword backlinks for your $19, which is a bargain.
- some marketers have kept this one a secret for a long time for obvious reasons.

TIP: Never distribute on a working day. Distribute on Saturday or a public holiday. Since most companies don't work over the weekend your press release will stay on the top of the press release distribution page longer.

prleap.com ($49/$99)***
- provides wider distribution than PRWeb
- PRLeap also provide a free press release that gives decent backlink and traffic results

prnewswire.com

prwebdirect.com
- considered authoritive by Google, submission will help with your rankings.

PRWEB
- by far the widest distribution
-$80 lowest level entry deal will outperform free sumission services. Even this lowest entry point can be too epensive for most marketers. See the best bang  for buck recommendation below.

pressbox.co.uk

Best Bang For Buck

A recent thread on the warriors forum came up with the following combination as the best bang for buck with press releases.

webwire.com ($19)  + PRLeap.com ($49)

Some marketers say this combination outperforms the PRWEB $200 submission service.